Boosts Credibility with Upgrade to

Toronto-based company, Aide, was founded in 2020 with a mission to use artificial intelligence to automate customer support and improve satisfaction through the analysis of customer conversations. Originally launching on the .app domain, Aide upgraded to the memorable in May 2022.

The .app domain extension is a new top-level domain (TLD) that is specifically intended for use with mobile applications. Upgrading to a .com domain exactly matching the brand name can improve brand recognition and credibility. While it is unknown why Aide initially chose the .app extension, the upgrade to suggests that the company plans to continue growing and expanding.

Old domain
Traffic Loss, User Confusion, Limiting Growth
New domain