Resolution Games Opens Its Business Beyond Games with

Swedish gaming company Resolution has recently invested in a one-word, clear domain. Resolution operates a virtual reality and augmented reality gaming studio. The company has raised a total of d $38.5 million in funding to date, over three rounds. Resolution has conquered the gaming industry over the years, with Demeo, Ultimechs, and Blasto being among some of its most popular titles.

Launching a business with a descriptive word is commonly seen with startups – it helps them easily communicate what the company does and makes it easier to secure digital assets like domain names and social network handles. Once the business takes off and grows descriptive brand names quickly become limiting – Resolution Games will always be limited to games whereas Resolution can offer any services. The long-term benefits of building a strong, independent brand make the investment in a first-class domain name worthwhile.

Resolution Games
Old domain
Market Positioning Issues, Product Expansion, Limiting Growth, Industry Evolution
New domain