Calero-MDSL Rebrands to Calero to Reflect Focus on Simplicity and Strengthen Leadership in TEM Software Market
Calero-MDSL, a leader in the rapidly expanding Technology Expense Management (TEM) software industry, has announced a comprehensive rebranding strategy. The rebranding includes simplifying its name to Calero, rebranding its platform as Calero.com, and introducing a new logo and refreshed visual identity. This move is a strategic step taken by the company to solidify its position as a leader in the TEM software space and to announce its innovative path for the future.
A simple, easy-to-remember name can increase brand recognition, build trust, make it easier to expand into new markets, improve digital integration and align the brand with the company’s philosophy and values.
Name Complexity, Limited Recognition, Limiting Growth, Brand Complexity