Makes a Huge Step Forward with

FitOn is a free fitness app founded in 2019. The app offers workouts and personalized fitness plans absolutely free. There are paid features and upgrades and most of the workouts can be done at home with minimal equipment. 

The app initially launched on the .app domain extension. New domain name extensions allow for flexibility and you are more likely to find your brand name available at lower cost. Inevitably though you go against the natural flow of how the majority of users act. To combat that and protect their brand FitOn also secured Sometime in 2021 the startup invested in – the best name for their business, making a clear commitment that they are here to stay for the long run. The majority of top fitness companies operate on .com domain names exactly matching their brand name. This improves credibility and creates a long-lasting competitive advantage for their business.

Old domain
User Confusion, Traffic loss, Limiting Growth , Brand Misalignment
New domain