Brand assets

The MarkUpgrade identity for press and partners. Logo files, colours and typography, with brief notes on how to use them.

Colour

Click a swatch to copy its hex value.

Typography

Fraunces

Headings and display text. Light to regular weights, tight leading, slight negative letter spacing at large sizes. Available from Google Fonts.

Inter

Body text and interface labels. Regular and medium weights, generous line height. Available from Google Fonts.

Usage

  • The name is MarkUpgrade. One word, capital M and capital U.
  • Keep clear space around the wordmark of at least the height of the letter M.
  • Use the ink wordmark on light backgrounds and the paper wordmark on dark backgrounds.
  • Do not stretch, recolour, outline or add effects to the wordmark or icon.