Companies that fixed their name. Documented.
Over 300 real rebrands and domain upgrades, with the problem that forced each one. Different industries, different budgets, the same warning signs.
305 cases
Lovable
The AI software creation platform operated on Lovable.dev while its exact brand match sat elsewhere. In 2026, with a $13.3 billion valuation, the company answered its critics with a two-word reply: look again.
Lovable.dev → Lovable.com
Stan
The creator-economy platform started on StanWith.Me because it was what a broke founder could afford, moved to Stan.Store, and in 2026 completed the journey with a $750,000 purchase of Stan.com.
StanWith.Me → Stan.com
Aaru
Securing Aaru.com strengthens the company’s credibility, improves accessibility, and supports a more effective digital presence.
AaruAaru.com → Aaru.com
Celebration.com
Celebration.com, formerly known as Celebration Wishes, rebranded in 2024 to reflect its growth as a comprehensive event planning platform.
CelebrationWishes.com → Celebration.com
Lingopal
Securing Lingopal.com boosts credibility, enhances accessibility, and reinforces the brand’s global presence.
Lingopal.ai → Lingopal.com
Ownright
For its new brand, the company secured the Exact Brand Match (EBM) domain name Ownright.com, strengthening its identity, improving accessibility, and supporting broader market reach.
Doormat.ca → Ownright.com
Onlook
Securing Onlook.com enhances trust, boosts visibility, and supports the brand’s global growth.
Onlook.dev → Onlook.com
HOUZPITAL
The move removes geographic constraints, paving the way for a more versatile, scalable, and nationally recognisable brand identity.
AtlanticRestorationCT.com → Houzpital.com
Kase
These short, easy-to-pronounce, and memorable domains carry a positive, bouncy sound that enhances global appeal and brand accessibility.
ShippingTree.com → Kase.com
ACONS
The move to Acons.com strengthens brand consistency, enhances credibility, and supports broader international recognition
Acons.vn → Acons.com
Fey
Three-letter .com domains are rare and highly valued, making Fey.com a strategic asset and a strong signal of long-term brand ambition.
FeyApp.com → Fey.com
Railway
The move to Railway.com reduces confusion, strengthens the brand, and supports broader reach and growth.
Railway.app → Railway.com
Avathon
The company also transitioned from SparkCognition.com to the shorter, clearer Avathon.com, strengthening its digital presence and making the brand easier to remember and access.
SparkCognition.com → Avathon.com
Spare
With Spare.com, the company boosts its visibility and delivers a more seamless customer experience.
SpareLabs.com → Spare.com
Moonvalley
Moonvalley.com offers stronger brand security, global credibility, and greater market recognition.
Moonvalley.ai → Moonvalley.com
Levels
In contrast, dictionary-word .com domains like Levels.com offer clarity, memorability, and global recognition, strengthening the brand’s online presence and credibility.
LevelsHealth.com → Levels.com
Blackwall
Securing a .com domain matching their brand name is an intuitive choice for users looking for Blackwall online, enhancing visibility and protecting the brand’s identity.
BotGuard.net → Blackwall.com
Waterlily
By securing Waterlily.com, the company strengthens its online presence, boosts marketing effectiveness, and offers a more direct and trusted experience for users.
JoinWaterlily.com → Waterlily.com
Utron
By securing Utron.com, the company simplifies its digital identity, making it easier for clients to find, trust, and engage with the brand online.
Utron-parking.com → Utron.com
Starcloud
As part of the rebrand, it secured the Exact Brand Match domain Starcloud.com, ensuring a smooth transition and reinforcing its new identity.
LumenOrbit.com → Starcloud.com
Sparrow
The move to Sparrow.com improves visibility, strengthens credibility, reduces traffic leaks, and offers a smoother, more secure user experience.
TrySparrow.com → Sparrow.com
Backbone
The move boosts brand recognition, simplifies user access, and strengthens its overall online presence.
PlayBackbone.com → Backbone.com
As Ever
To support the rebrand, she secured the Exact Brand Match domain AsEver.com, ensuring a memorable and credible online presence.
AmericanRivieraOrchard.com → AsEver.com
Loco
Upgrading to Loco.com helps address these concerns by providing a more intuitive, credible, and globally recognised digital presence.
Loco.gg → Loco.com
Savvy
As part of the rebrand, the company secured the Exact Brand Match domain Savvy.com, ensuring a smooth transition and boosting the new brand’s recognition and credibility.
Bnbfinder.com → Savvy.com