Cases / Amusnet

EGT Interactive Embraces New Opportunities with Rebrand to Amusnet

EGT-Interactive.com Amusnet.com

  • Traffic Loss
  • Limiting Growth
  • Name Complexity
Amusnet rebrand: EGT-Interactive.com to Amusnet.com

EGT Interactive, a Bulgaria-based online gaming software developer, has rebranded to Amusnet Interactive to drive further growth and embrace new opportunities. The company used the domain name EGT-Interactive.com before the rebrand. Dashes are often included with two-word brand names when the exact brand match domain name is taken/not within reach. Amusnet Interactive has chosen a domain name corresponding to its global innovation and development ambitions – Amusnet.com. The company also owns Amusnetgaming.com for its products and services.

The pattern behind this case is not unique to Amusnet. Find out whether it applies to your name.