Cases / Aprios

Diversified Plastics Rebrands to Aprios Custom MFG with Aprios.com

DivPlast.com Aprios.com

  • Traffic Loss
  • User Confusion
  • Limiting Growth
  • Limited Distinctiveness
Aprios rebrand: DivPlast.com to Aprios.com

Diversified Plastics, Inc. has rebranded to Aprios Custom MFG, marking a new chapter in its 47-year history of producing high-precision, close-tolerance parts and components for industries such as medical devices, aerospace, and filtration. As part of the rebrand, the company has transitioned from the non-exact brand match domain DivPlast.com to the Exact Brand Match (EBM) domain Aprios.com, reinforcing brand recognition and ensuring accurate online traffic without confusion or leaks.

The pattern behind this case is not unique to Aprios. Find out whether it applies to your name.