Cases / Aprios
Diversified Plastics Rebrands to Aprios Custom MFG with Aprios.com
DivPlast.com → Aprios.com
- Traffic Loss
- User Confusion
- Limiting Growth
- Limited Distinctiveness

Diversified Plastics, Inc. has rebranded to Aprios Custom MFG, marking a new chapter in its 47-year history of producing high-precision, close-tolerance parts and components for industries such as medical devices, aerospace, and filtration. As part of the rebrand, the company has transitioned from the non-exact brand match domain DivPlast.com to the Exact Brand Match (EBM) domain Aprios.com, reinforcing brand recognition and ensuring accurate online traffic without confusion or leaks.