Cases / Arcadia

Arcadia Power Rebrands to Arcadia to Better Reflect its Vision

ArcadiaPower.com Arcadia.com

  • Brand Confusion
  • Restrictive
  • Industry Evolution
  • Limiting growth
Arcadia rebrand: ArcadiaPower.com to Arcadia.com

Arcadia, a technology company fighting the climate crisis, launched in 2014 under the name Arcadia Power. In 2019, the company rebranded to Arcadia, removing "power" from its name to avoid consumer confusion and align with its vision. Along with the rebrand, the company acquired the exact brand match domain Arcadia.com, signaling authority and trust – fully in line with their positioning.

The pattern behind this case is not unique to Arcadia. Find out whether it applies to your name.