Cases / As Ever
Meghan Markle Transforms American Riviera Orchard into As Ever with AsEver.com
AmericanRivieraOrchard.com → AsEver.com
- Global Expansion
- Limited Adaptability
- Product Expansion
- Limiting Growth
- Market Positioning
Meghan Markle has rebranded her lifestyle venture from American Riviera Orchard to As Ever, aiming to expand beyond regional limitations and offer a broader range of products. The new name reflects her personal passions, echoing her former blog, The Tig. To support the rebrand, she secured the Exact Brand Match (EBM) domain name AsEver.com, ensuring a memorable and credible online presence.