Cases / Atwell

Atwell Upgrades to Atwell.com: Enhancing Brand Consistency and Online Presence

Atwell-Group.com Atwell.com

  • Traffic Loss
  • User Confusion
  • Limiting Growth
  • Brand Confusion
Atwell rebrand: Atwell-Group.com to Atwell.com

Atwell, a comprehensive consulting, engineering, and construction services firm, has upgraded from Atwell-Group.com to the Exact Brand Match (EBM) domain Atwell.com. Companies often use additional words and dashes when their EBM domain is unavailable or due to budget constraints. Securing Atwell.com helps prevent traffic and email loss, reduces user confusion, and ensures greater brand consistency and an improved online presence.

The pattern behind this case is not unique to Atwell. Find out whether it applies to your name.