Cases / Belvo

Upgrading to Belvo.com: Belvo's Step Towards Global Growth

Belvo.co Belvo.com

  • Traffic Loss
  • User Confusion
  • Limiting Growth
  • Global Expansion
Belvo rebrand: Belvo.co to Belvo.com
Belvo is a leading open finance data and payments platform in Latin America. Initially, Belvo launched on the Belvo.co domain, the country code for Colombia. One of the limitations of using a country domain extension is that it may confine the range of your brand rather than making it available globally. As Belvo expands and pursues larger goals, it has upgraded to the Exact Brand Match (EBM) domain Belvo.com. This upgrade enhances marketing effectiveness across all channels, protects the brand online, and simplifies connections with customers, business partners, and investors, ensuring a strong and consistent brand presence.

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