Cases / Briq

Briq's Move to .com Domain: Fueling Expansion in the Global Construction Sector

Briq.ai Briq.com

  • Traffic Loss
  • User Confusion
  • Limiting Growth
  • Brand Misalignment
Briq rebrand: Briq.ai to Briq.com

Founded in 2018, Briq quickly became a leader by blending blockchain technology with advanced machine learning to offer strategic insights into the construction sector. The company, originally operating under Briq.ai, a nod to its emphasis on artificial intelligence, transitioned to the exact brand match domain Briq.com in 2023. This change enhances marketing effectiveness and reduces security risks. The move to a universally recognised domain supports Briq's strategy to expand globally, setting the stage for a wider international presence.

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