Cases / Centific

Pactera EDGE Rebrands as Centific to Reflect Its Evolution and Growth

PacteraEDGE.com Centific.com

  • Name Complexity
  • Limiting Growth
  • Limited Adaptability
  • Brand Complexity
Centific rebrand: PacteraEDGE.com to Centific.com

Pactera EDGE is a global digital and technology services company dedicated to designing, building, and optimising human-centric intelligent digital platforms. In January 2023, the company rebranded to Centific. According to the statement, the new name is inspired by the human-centric approach to the company’s solutions, coupled with the rigor characterised in its execution. The business also invested in the exact brand match domain Centific.com. This investment in a short, one-word .com domain marks a significant move for Centific, cementing its reputation as a reliable and trustworthy brand.

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