Cases / Cerris
MMC Corp Becomes Cerris: Strengthening Brand with Cerris.com
MMCCorp.com → Cerris.com
- Name Complexity
- Limited Distinctiveness
- Limited Recognition
- Brand Complexity
MMC Corp, an Overland Park, Kansas-based, 100% employee-owned construction firm, has rebranded to Cerris. As part of the rebrand, the company secured the Exact Brand Match (EBM) domain Cerris.com. This acquisition ensures a smooth transition during rebranding, maintains continuity for existing clients and partners, and enhances the new brand’s strength and market presence.