Cases / Cityus
At Home Switzerland Evolves Into Cityus to Expand Across Europe
AtHomeSwitzerland.com → Cityus.com
- Restrictive
- Name Complexity
- Industry Evolution
- Limiting Growth
- Product Expansion
Serviced apartment provider At Home Switzerland has rebranded to Cityus, reflecting its European expansion and global ambitions. The original name, At Home Switzerland, limited the brand to a specific location, potentially hindering broader market reach. Along with the rebrand, the company transitioned from AtHomeSwitzerland.com to the more flexible Cityus.com, enhancing brand recognition and online presence to support broader growth.