Cases / Close

Close.com's Upgrade from Close.io: Boosting Growth and Brand Identity

Close.io Close.com

  • Traffic Loss
  • User Confusion
  • Limiting Growth
  • Lack of Credibility
Close rebrand: Close.io to Close.com

Close, Inc., a CRM platform founded in 2013 by Steli Efti and Nick Persico, streamlines sales and enhances customer relationships with its user-friendly interface. Initially launched as Close.io, the company shifted to the more prestigious Close.com in 2019. Moving from a .io extension to an exact brand match .com domain marked Close's transition from a startup to a more established entity, better reflecting its broadened scope. The acquisition of Close.com underscores the company's commitment to long-term success in the CRM industry.

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