Cases / CoinTracker
CoinTracker Improves Brand Protection with Upgrade to CoinTracker.com
CoinTracker.io → CoinTracker.com
- Traffic Loss
- User Confusion
- Limiting Growth
- Global Expansion
CoinTracker is a comprehensive solution for managing crypto investments and tax obligations. The company has upgraded from CoinTracker.io to the Exact Brand Match (EBM) domain CoinTracker.com. The .io extension is popular among tech startups for its association with the tech term "input/output." However, it is actually a country code top-level domain for the British Indian Ocean Territory and can present certain risks and limitations for businesses. Securing CoinTracker.com ensures the brand is well protected online, preventing traffic and email leaks and reducing customer and partner confusion.