NutriFresh Embarks on Brand Evolution with Rebrand to ColdTrack

In February 2023, NutriFresh, the leading tech-enabled third-party fulfillment platform for B2C and B2B eCommerce businesses, changed its name to ColdTrack. The company used the domain name NutriFreshservices.com before the rebrand. Another company with the same name – NutriFresh, owns the domain name NutriFresh.com. This can cause email and traffic leakage and often leads to confusion among customers and business partners, as well as ineffective advertising and potential security risks. With the rebranding, ColdTrack secured an exact brand match domain name, ColdTrack.com, eliminating similar issues in the future.