Cases / Doit

DoiT International's Domain Name Upgrade: Elevating to a More Powerful and Resilient Online Presence

Doit-intl.com Doit.com

  • Traffic Loss
  • User Confusion
  • Limiting Growth
Doit rebrand: Doit-intl.com to Doit.com

DoiT International, a cloud management platform, has acquired the premium domain name Doit.com. The company operated on doit-intl.com before the upgrade. The use of dashes is common when the business has to settle for a compromised domain name because the exact brand match is unavailable. Adding hyphens is not advised since it adds complexity for consumers who frequently overlook it while typing in a domain name. The upgrade to Doit.com elevates DoiT International’s prestige and strengthens its online leadership in the Cloud Management Sector.

The pattern behind this case is not unique to Doit. Find out whether it applies to your name.