From EddyHR.com to Eddy.com: Elevating the Brand and User Experience

Eddy is an all-in-one HR suite designed specifically for local firms. The company originally included "HR" in its name and used the domain EddyHR.com, but later upgraded to Eddy.com. The business was featured in our recent report on using personal names as brand names. The report highlights the benefits of using a personal name as a brand, such as building trust, creating a more personal connection with customers and giving the brand distinctive character and authenticity.