Cases / Evitec

Profit Software Rebrands as Evitec: Embracing Evolution and New Growth Horizons

ProfitSoftware.com Evitec.com

  • Market Positioning Issues
  • Restrictive
  • Product Expansion
  • Limiting Growth
  • Industry Evolution
Evitec rebrand: ProfitSoftware.com to Evitec.com
Profit Software is a prominent provider of system solutions and consulting services to the Nordic financial service industry. At the end of 2022, the company underwent a rebranding, emerging as Evitec. This transformation marks a departure from the limiting "Software" descriptor, allowing Evitec to expand its horizons and break free from the constraints associated with being solely identified as a software service provider. In tandem with this change, the company also embraced a shorter and more memorable domain name, Evitec.com.

The pattern behind this case is not unique to Evitec. Find out whether it applies to your name.