Cases / Evitec
Profit Software Rebrands as Evitec: Embracing Evolution and New Growth Horizons
ProfitSoftware.com → Evitec.com
- Market Positioning Issues
- Restrictive
- Product Expansion
- Limiting Growth
- Industry Evolution

Profit Software is a prominent provider of system solutions and consulting services to the Nordic financial service industry. At the end of 2022, the company underwent a rebranding, emerging as Evitec. This transformation marks a departure from the limiting "Software" descriptor, allowing Evitec to expand its horizons and break free from the constraints associated with being solely identified as a software service provider. In tandem with this change, the company also embraced a shorter and more memorable domain name, Evitec.com.