Cases / Fortra

Fortra: HelpSystems' New Identity for Advanced Cybersecurity Solutions

HelpSystems.com Fortra.com

  • Product Expansion
  • Limiting Growth
  • Industry Evolution
Fortra rebrand: HelpSystems.com to Fortra.com

HelpSystems, a leading security software company, has changed its name to Fortra. The new name reflects the company's focus on cybersecurity and its mission to provide a comprehensive cyber defense to global customers. Fortra has invested in the exact brand match domain name Fortra.com, a name that reflects the brand's purpose and clearly states that the company is here to stay.

The pattern behind this case is not unique to Fortra. Find out whether it applies to your name.