Cases / GPooL

Gpool.io Improves Brand Trust with Gpool.com

GPooL.io GPooL.com

  • User Confusion
  • Lack of Credibility
  • Traffic loss
  • Limiting Growth
GPooL rebrand: GPooL.io to GPooL.com

GPooL was built by veterans of the cryptocurrency space and is based on a community-inspired vision to provide secure pooling services across numerous digital assets. The brand originally launched on the .io extension – a common choice with tech startups due to the reference to input/output. There are some benefits of country domain extensions; there are, however, some risks to consider, too. As the brand developed, dealing with sensitive information in a space where trust is of paramount importance – digital currencies – the team soon realized that compromising with their domain is not a good strategy for the future. In October 2021, GPooL secured the .com for their brand and is currently operating both domain names.

The pattern behind this case is not unique to GPooL. Find out whether it applies to your name.