Cases / Himpel
Himpel Expands Global Reach with Upgrade to Himpel.com
Himpel.co.kr → Himpel.com
- Global Expansion
- User Confusion
- Traffic loss
- Limiting Growth
- Market Positioning

Himpel, a leading Korean ventilation company, has upgraded from Himpel.co.kr to the Exact Brand Match (EBM) domain Himpel.com to drive international growth. While the country code domain ensured strong local presence, Himpel.com enhances credibility, strengthens brand consistency, and expands global reach, supporting the company’s growth into new markets.