Cases / Hortum
Hortum.es Upgrades to Hortum.com Expanding Global Opportunities
Hortum.es → Hortum.com
- Traffic Loss
- User Confusion
- Limiting Growth
- Global Expansion
Hortum, a Spanish company specializing in garden products, offers a variety of items, including wooden houses, sheds, garages, children’s playhouses, and park play areas. The company upgraded its domain Hortum.es to the Exact Brand Match (EBM) domain Hortum.com, enhancing its global appeal and credibility while signaling its readiness for international growth and long-term success.