Cases / Hummingbirds

Hummingbirds Secures Its Exact Brand Match Domain Hummingbirds.com

theHummingbirds.co → Hummingbirds.com

Traffic Loss
User Confusion
Limiting Growth
Lack of Credibility

Hummingbirds rebrand: theHummingbirds.co to Hummingbirds.com

Hummingbirds, a startup connecting brands with local content creators, has upgraded from theHummingbirds.co to the Exact Brand Match (EBM) domain Hummingbirds.com. Securing the .com domain enhances brand visibility, credibility, and trust while reducing traffic loss and user confusion, strengthening its global presence.

The pattern behind this case is not unique to Hummingbirds. Find out whether it applies to your name.

Book a Strategy Call All cases