Cases / Loco

Loco Levels Up Its Brand with Upgrade from Loco.gg to Loco.com

Loco.gg Loco.com

  • Traffic Loss
  • User Confusion
  • Limiting Growth
  • Global Expansion
Loco rebrand: Loco.gg to Loco.com

Loco, a platform for free online gaming, esports tournaments, and live streaming, has upgraded its domain from Loco.gg to Loco.com. While .gg is popular in the gaming industry due to its association with “Good Game,” it is actually a country code top-level domain (ccTLD) for the Bailiwick of Guernsey and carries certain risks. Upgrading to Loco.com helps address these concerns by providing a more intuitive, credible, and globally recognised digital presence.

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