Cases / Medal
Medal Acquires Medal.com to Enhance Brand Presence and User Access
Medal.tv → Medal.com
- Traffic Loss
- User Confusion
- Limiting Growth
- Global Expansion
Medal, an Amsterdam-based company, offers a platform for gamers to record, edit, and share gaming clips. Initially operating on Medal.tv, the company has secured its Exact Brand Match (EBM) .com domain Medal.com. Securing EBM domain is essential for building strong customer relationships, gaining a competitive advantage, and avoiding potential confusion, making it easier for users to connect with the platform.