Cases / NCX

SilviaTerra Rebrands to NCX: Creating a Powerful Online Identity

SilviaTerra.com NCX.com

  • Name Complexity
  • Limited Recognition
  • Limiting Growth
NCX rebrand: SilviaTerra.com to NCX.com

In 2021, SilviaTerra transformed its brand identity, changing its name to NCX. The company also secured a shorter and more memorable three-letter domain name, NCX.com. Such an asset can prove invaluable in building a strong online presence and gaining the trust of customers. In our recent report, we analysed climate tech companies and their domain name choices and found that these companies are increasingly using domain names that clearly express their focus on sustainability and innovation.

The pattern behind this case is not unique to NCX. Find out whether it applies to your name.