Cases / OddGoods
OddGoods Secures OddGoods.com for a More Recognizable Brand
OddGoods.store → OddGoods.com
- Traffic Loss
- User Confusion
- Limiting Growth
- Global Expansion
OddGoods is an artist-owned company that creates jigsaw puzzles, colouring books, and other creative products. The company previously operated on a .store domain extension but has upgraded to the Exact Brand Match (EBM) domain OddGoods.com to broaden its reach, strengthen its online identity, and enhance credibility. This move ensures global recognition, secures brand consistency, and reflects OddGoods’ broader creative ambitions.