Cases / Ownright
Doormat Becomes Ownright, Embracing a Broader Vision with Ownright.com
Doormat.ca → Ownright.com
- Global Expansion
- Traffic Loss
- User Confusion
- Limiting Growth
In March 2025, Doormat, a Canada-based law service company for real estate transactions, rebranded to Ownright. The company previously operated under a .ca domain, which can be effective locally, but may present challenges for international expansion. For its new brand, the company secured the Exact Brand Match (EBM) domain name Ownright.com, strengthening its identity, improving accessibility, and supporting broader market reach.