Cases / Perfect Day
Upgrading to PerfectDay.com: A Smart Move in Branding and Accessibility
PerfectDayFoods.com → PerfectDay.com
- Restrictive
- Traffic Loss
- Brand Misalignment
Perfect Day specialises in creating milk proteins indistinguishable from cow's milk proteins. Originally called Muufri, the company underwent a rebrand in 2016, adopting the name Perfect Day, inspired by the Lou Reed song. The company operated under PerfectDayFoods.com but later secured the exact brand match domain name PerfectDay.com. Acquiring the exact brand match .com domain strengthens the security of their online brand and simplifies access for customers, business partners and investors.