From TheColdPlunge.com to Plunge.com: Expanding the Horizons of Wellness Solutions

When the COVID-19 pandemic forced the closure of Michael Garrett's floating spa in March 2020, he turned his attention to the expensive cold plunge market, inspiring him and his father to create a more affordable alternative called Plunge. Co-founder Ryan Duey joined the effort, and from crafting units in a garage, they expanded to a factory in Sacramento, shipping their innovative products worldwide, including the addition of saunas to their product line. Transitioning from TheColdPlunge.com to Plunge.com removes limitations, streamlines the brand's online presence, and enhances its accessibility and memorability.