Cases / Public
Public.com's Upgrade: Transitioning from a Budget Domain to a Trusted Brand
HelloPublic.com → Public.com
- Traffic Loss
- User Confusion
- Limiting Growth
- Lack of Credibility

Public is a fractional investing platform offering a variety of assets like stocks and cryptocurrencies. Initially, the business used the domain HelloPublic.com due to budget limits, a common issue for startups. As Public grew, it became important to have a domain that better matched its brand, leading to the switch to Public.com. Premium domains like Public.com are straightforward and memorable, boosting a brand's online visibility and credibility. They're like prime real estate in the digital world, giving businesses a competitive advantage.