Cases / RocketReach

RocketReach's Expansion: Securing RocketReach.com for Global Impact

RocketReach.co RocketReach.com

  • Global Expansion
  • User Confusion
  • Traffic loss
  • Limiting Growth
RocketReach rebrand: RocketReach.co to RocketReach.com

RocketReach is a startup dedicated to assisting professionals in discovering new opportunities through its extensive and accurate contact database. Since its establishment in 2015, RocketReach has operated with the .co domain extension associated with Colombia. One of the limitations of using a country-specific domain is that it can restrict a brand's global reach. In a significant move, the company acquired the exact brand match domain, RocketReach.com, in June 2022. This decision reflects RocketReach's increasing influence in the market and its determination to transcend geographical boundaries for broader capabilities.

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