Cases / Sago

Schlesinger Group Rebrands to Sago, Reflecting Its Current and Future Direction

SchlesingerGroup.com Sago.com

  • Name Complexity
  • Limited Recognition
  • Limiting Growth
  • Brand Complexity
Sago rebrand: SchlesingerGroup.com to Sago.com

Schlesinger Group, renowned in the marketing research industry, has undergone a rebrand and is now known as Sago. Along with the rebrand, the company has acquired a premium CVCV domain name, Sago.com. These short, easy-to-remember domain names are great for building a strong brand. By choosing Sago.com, the company stands out from the competition and shows customers, investors, and partners that it's a strong and trustworthy business.

The pattern behind this case is not unique to Sago. Find out whether it applies to your name.