Cases / Scrums.com
SovTech Rebrands to Scrums.com to Support Its Global Expansion
SovTech.com → Scrums.com
- Limited Adaptability
- Market Recognition
- Limited Distinctiveness
- Global Expansion

SovTech, South Africa’s leading software development company, has rebranded to Scrums.com to drive global expansion. Adding the .com extension to the brand name aligns with a growing trend among companies with top domains like Booking.com, Crypto.com, Tiger.com, and Cars.com. This strategy strengthens brand visibility, streamlines the customer journey, and reduces reliance on third-party platforms, enhancing the overall customer experience.