Cases / Shokz

AfterShokz Begins a New Era with Its Transformation to Shokz

AfterShokz.com Shokz.com

  • Name Complexity
  • Limited Recognition
  • Limiting Growth
Shokz rebrand: AfterShokz.com to Shokz.com

AfterShokz, the company that specializes in open-ear headphones and bone conduction technology, has simplified its name to Shokz. The brand has secured the exact brand match domain name – Shokz.com to amplify the resonance of its rebrand further. One word .com domains project authority and professionalism and are much easier to type, thus improving the user experience. The ability of a name to be memorable helps brands to build stronger relationships with their customers, business partners, and investors.

The pattern behind this case is not unique to Shokz. Find out whether it applies to your name.