Side Real Estate Secures the Coveted Side.com Domain, Enhancing Its Brand Presence

Founded in 2017 by Guy Gal, Edward Wu, and Hilary Saunders, Side Real Estate emerged to challenge the traditional real estate brokerage model and offer more support to agents. Initially, the company operated on the domain SideInc.com. However, in 2021, the domain Side.com, previously used by the audio supplier SIDE, became available as they moved to SideGlobal.com. Seizing this opportunity, Side Real Estate acquired the short and desirable CVCV domain, Side.com. This acquisition effectively streamlines the company's online identity by removing the "Inc" suffix and strengthens its brand recognition.