SmartyStreets Evolves into Smarty, Aiding Its Continued Growth and Development

Launched in 2011, SmartyStreets originally provided address validation software in the United States and quickly gained clients like Microsoft, NASA, Netflix, and DHL. By 2022, having expanded its offerings to include geocoding, reverse geocoding, and address autocomplete, the company evolved its identity to Smarty. This name change reflected its broader focus on "worldwide location data intelligence" and addressed the limitations of its initial name. Along with the rebrand, Smarty transitioned to the shorter and more memorable domain, Smarty.com, facilitating further growth and expansion.