Cases / Spare
Spare Drops ‘Labs’ for a Cleaner Identity with Spare.com
SpareLabs.com → Spare.com
- Industry Evolution
- Traffic Loss
- User Confusion
- Limiting Growth

Spare, a leading mobility management software provider, has upgraded from SpareLabs.com to the Exact Brand Match (EBM) domain name Spare.com. Extra words in a domain can limit recognition and impact, while EBM domains offer clarity, memorability, and stronger branding. With Spare.com, the company boosts its visibility and delivers a more seamless customer experience.