Storied: World Archives' New Identity in Launching a Next-Generation Family History Platform

World Archives, the industry-leading historical newspaper archive, has changed its name to Storied, the next generation of family history. The rebrand coincides with the launch of a platform for family history, which it claims is the first to be built with "next-generation architecture." The company also has invested in an exact brand match domain name, Storied.com, signaling trust and ensuring their marketing efforts are most effective.