Cases / Tepsa

Rubis Terminal Becomes Tepsa, Strengthening Presence with Tepsa.com

Rubis-Terminal.com Tepsa.com

  • Traffic Loss
  • User Confusion
  • Limiting Growth
  • Brand Confusion
Tepsa rebrand: Rubis-Terminal.com to Tepsa.com

Rubis Terminal has rebranded to Tepsa, reflecting its commitment to leading sustainable storage solutions in Europe. Previously, the company used the domain Rubis-Terminal.com. Domains with dashes are generally not recommended, as users often miss them when typing web addresses. For its new identity, Tepsa secured the Exact Brand Match (EBM) domain Tepsa.com. This change helps prevent traffic and email loss and avoids user confusion. Tepsa.com is the natural choice for online searches, ensuring greater brand consistency and an improved online presence.

The pattern behind this case is not unique to Tepsa. Find out whether it applies to your name.