Cases / Tesla
TeslaMotors.com Upgrades to Tesla.com: A Domain Change for Unlimited Possibilities
TeslaMotors.com → Tesla.com
- Product Expansion
- Limiting Growth
- Industry Evolution
- Traffic Loss
In February 2017, Tesla Motors shortened its name to Tesla and changed its domain from TeslaMotors.com to Tesla.com. This reflected its broadening focus beyond electric cars to include sustainable energy products like electric vehicles, battery storage, and solar solutions. Elon Musk invested $11 million in February 2016 to acquire the new domain, emphasizing Tesla's commitment to its brand and sustainable energy vision.