Cases / Trucordia
PCF Insurance Services Rebrands to Trucordia and Secures Trucordia.com
Pcfins.com → Trucordia.com
- Name Complexity
- Limited Recognition
- Limiting Growth
- Brand Complexity
- Traffic Loss
US insurance brokerage PCF Insurance Services has rebranded to Trucordia, a name blending “trust” and “accord.” As part of the rebrand, the company secured the Exact Brand Match (EBM) domain Trucordia.com. A shorter, more memorable domain name reduces the risk of mistypes, attracts more visitors, and strengthens brand credibility and trust.