Cases / Trustfull

Fido.id Rebrands to Trustfull, Bolstering Trust and Brand Recognition

Fido.id Trustfull.com

  • Traffic Loss
  • User Confusion
  • Limiting Growth
  • Lack of Credibility
  • Brand Misalignment
Trustfull rebrand: Fido.id to Trustfull.com

Fido, a digital risk decisioning platform, changed its name to Trustfull. The company operated on a .id domain extension before the rebrand. Country code domains provide the advantage of offering a wider range of available names, but they can also introduce potential risks and challenges. The new domain, Trustfull.com, facilitates easier brand recognition and accessibility, improving user experience and engagement. 

The pattern behind this case is not unique to Trustfull. Find out whether it applies to your name.