GetUpside Elevates its Brand Identity with Upgrade to Upside.com

Founded in 2016, GetUpside is a two-sided marketplace focused on driving value to all points of brick-and-mortar commerce. The company launched on GetUpside.com but later invested in Upside.com. Startups often resort to adding words to their domain names when the exact brand match isn't available, but this can cause customer confusion and loss of web traffic or emails. Switching to a domain name that exactly matches the brand can greatly enhance the business's online presence and reputation.