Cases / Zappi

Zappi Upgrades to Zappi.com: Enhancing Brand Trust and Authority

Zappi.io Zappi.com

  • Traffic Loss
  • User Confusion
  • Limiting Growth
Zappi rebrand: Zappi.io to Zappi.com

Zappi, originally known as ZappiStore, rebranded to Zappi and initially used the .io domain extension. Country code domains can offer more freedom of choice, but they can also bring potential risks. In 2022, the company secured Zappi.com, which now redirects to Zappi.io. This upgrade to an exact brand match domain was driven by the desire to enhance professionalism, establish trust, and differentiate from competitors.

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