Cases / Zeitview

DroneBase Rebrands as Zeitview to Better Reflect its Mission and Expanded Services

DroneBase.com Zeitview.com

  • Limiting Growth
  • Product Expansion
  • Market Positioning Issues
Zeitview rebrand: DroneBase.com to Zeitview.com

DroneBase is a leading provider of advanced inspection software for energy and infrastructure. The company has rebranded to Zeitview, a name that better captures the nature of its services and its mission to accelerate the transition to renewable energy and sustainable infrastructure. The previous name limited the company to drones only, which does not accurately reflect the full scope of their services. It’s common for businesses to rebrand when they have outgrown their name, and Zeitview’s investment in the exact brand match domain Zeitview.com has further increased the company’s brand value.

The pattern behind this case is not unique to Zeitview. Find out whether it applies to your name.